MOROCCO

Visiting Morocco for the First Time: Practical Tips and What to Expect

Sergey R.
Travel Expert
About ten years ago, between two major projects I was involved in, a two-month gap suddenly appeared. Outside, a dreary Dutch February was dragging on, while Skyscanner was teasing me with fantastically cheap tickets to Marrakech. It would have taken a lot of willpower to walk past that.

The choice turned out to be fateful - since then I’ve been going to Morocco several times a year, I’ve got all my friends hooked on this country, and my parents now spend the entire winter season there.

There are, of course, reasons for this. From the very first minute, like any tourist, I was enchanted by the bright markets, the narrow lanes of the medinas filled with the smell of spices and freshly baked bread, the luxurious interiors of riads, the openness and warmth of the locals, the insanely beautiful sunsets over the Sahara dunes and the ocean, the great surfing, rides on Arabian horses and, let’s be honest, the local food.

Fortunately, I had enough time for even these wonderful impressions not to be the only ones. Beyond the “exotic postcard” there turned out to be an even more interesting history and culture - exceptionally tolerant of otherness, indulgent of human imperfection, and with a style of communication completely unfamiliar to someone from the Netherlands. And all this in a modern country with developed infrastructure, science, healthcare, and strong social projects.

And as for Moroccan design and architecture, I’ll simply have to write about them separately.

Naturally, my first trips around Morocco didn’t go without mishaps and tourist traps. In my inexperience, I managed to fall for almost every single one — they’re mostly harmless, and I usually found them amusing. But sometimes these little incidents can spoil your mood.

So I’ve gathered all my knowledge, along with answers to every question that’s come up for me, my friends, and their friends over the past ten-plus years. I hope you’ll find here absolutely everything you need to know before traveling around Morocco - from a packing list and safety tips to getting around the country, why you should haggle, and how to do it with pleasure.
Contents
  1. Packing List for Morocco - What to Bring for Your First Trip
  • Clothing
  • Shoes
  • Sun Protection
  • Medicines
  • Sockets, Chargers, and Gadgets
  • Photo Equipment and Drones
  • Money and Documents
2. Staying Connected in Morocco
3. How to Get Around Morocco: From Taxis to Trains
  • How to Get from the Airport
  • Morocco City Taxis
  • Tuk-tuk
  • Transfers
  • Horse-Drawn Carriages (Calèches)
  • Car rental
  • Flights
  • Trains
  • Buses
  • Grand Taxi
4. Food and Drinks in Morocco: What to Try and How to Stay Safe
5. Safety Rules
  • Minor Scams
  • Solo Female Travelers
  • LGBTQ+
  • Unmarried Couples
6. Moroccan Communication Culture, Shopping, and the Art of Bargaining
  • Language
  • How to Enjoy Communication and Avoid Unwanted Attention
  • How to Bargain with Benefit and Pleasure - and Why It Matters
  • Phrasebook
  • How to Take Photos in Crowded Places

Packing List for Morocco - What to Bring for Your First Trip

I’ll admit on my first trip I didn’t take some of Morocco’s quirks into account and packed only relatively light clothing. If the locals hadn’t helped me, I would have almost frozen - believe it or not - in the Sahara. On winter nights, the temperature there can drop below zero. So packing your suitcase is definitely something you should approach with all possible seriousness.

Clothing

Morocco is a modern country. On the streets you might see a group of girls where one is in a sharp business suit, the second is in high heels, a mini skirt and bright makeup, and the third is covered from head to toe. That’s how a modern country lives - letting everyone (almost) be themselves without fuss or big declarations. And when it comes to foreigners’ quirks, Moroccans, like any trading nation, are extremely tolerant. So sundresses, shorts, and strappy tops are perfectly acceptable.
Tips:
  • Revealing clothes. The shorter the skirt, the more attention you’ll attract. Sometimes it’s fun, sometimes it’s exhausting - it’s up to you.
  • Swimsuits. On public beaches, normal, non-extreme swimsuits and trunks are fine. At hotel beaches, the rules are usually more relaxed. On a secluded beach, a lone woman in a swimsuit can obviously attract unwanted attention. Away from the beach, it’s not customary to walk around in swimwear in cafés and so on.
The second important point is that the actual temperature can be very deceptive. After sunset, it can get 10–12 degrees colder within an hour. Because of that sharp drop, even at 18 degrees on a winter evening, a sweater or jacket suddenly becomes a necessity. Warm clothes will also come in handy if you’re heading into the mountains or the Sahara. In winter, take a warm jacket and a sweater with you to the desert.
Tip: In winter, it’s handy to carry a packable jacket or cardigan that doesn’t take up much space. That way, when the sun sets, you don’t have to cut your walk short and go back to the hotel just to change.
Experienced travelers follow a simple rule: look at how locals traditionally dress and do the same. I traveled through Western Sahara in the traditional Sahrawi outfit. And I can say for sure - it’s perfect for both heat and cold, and it protects you from the sun and sandstorms. Plus, I looked absolutely stunning in it :) Although I still prefer jeans :)

Shoes

Put at least one pair of comfortable shoes in your suitcase. Two is even better. There’s no transport in the medinas, so your feet are your only means of getting around the old town - and the pavements there are far from perfect.

Sun Protection

The UV index in Morocco is very high. The safe time you can stay in the sun without protection is no more than 15 minutes. Doctors recommend wearing light but as covering as possible clothing. No matter what time of year you come, make sure you bring:
  • Sunglasses
  • A hat or cap
  • SPF 50+ sunscreen
  • A light scarf or wrap — you can throw it over your shoulders, tie it around your head, or use it as a cover in an intercity bus when the air conditioning is blasting.
Tip: In cities, you won’t have any trouble finding good-quality sunscreen. If you run out, don’t be lazy - go and buy a new one. It’s important for your health. And it’s also a great excuse to explore the local skincare market. According to my female friends, you can find a lot of really good stuff there.

Medicines

Pharmacies in Morocco are everywhere, and they have all the basic medicines you might need. However, the brand names may differ from those in your country. To buy the right thing, it’s enough to know the name of the active ingredient (it’s always listed in the leaflet and is the same worldwide). Specific or prescription medications, of course, are worth bringing with you.

To avoid wasting time searching for a pharmacy, it makes sense to pack:
  • Plasters/band-aids and antiseptics
  • Painkillers and fever reducers: ibuprofen or paracetamol
  • Remedies for stomach issues (unfamiliar water and spices can surprise you)
  • Allergy and motion sickness medicine (if you tend to need it).
what to visit in morocco for the first time

Sockets, Chargers, and Gadgets

Power outlets in Morocco are of European standard (types C and F, 230 V), just like in the EU. If you’re flying in from a country with different standards, don’t forget to bring an adapter.
Additional tips:
  • Take a power bank with you. It will definitely come in handy during long walks around the city and day trips out of town.
  • If you don’t have a power bank but you do have a cable, you can charge your phone in any small café. People will be happy to help. I wouldn’t recommend doing this in large touristy cafés (for example, on Jemaa el-Fnaa square in Marrakech) - the staff simply can’t keep an eye on your phone.
  • Morocco is an incredibly photogenic country. Free up space for new photos in advance - on your phone, in iCloud or Google Drive. Or bring an external hard drive with you.

Photo Equipment and Drones

If you’re planning to bring a serious set of professional photo and/or video gear, get in touch with the Moroccan embassy in your country in advance and request written instructions on how to obtain the necessary permits. Expect the process of getting the permits to take at least a week and a half to two weeks. Regular photo and video cameras can be brought into the country without any issues.

To bring a drone into Morocco, you also need to get permission in advance. Unfortunately, there is no official procedure for private individuals to obtain such permits. Trying to bring a drone in illegally almost always leads to confiscation. My advice is: leave your drone at home and consider renting one locally instead. Working with a local operator has another big advantage — they know all the existing restrictions on flights and filming and will save you from trouble and unnecessary stress.

Money and Documents

Exchange offices and ATMs
You can exchange euros and dollars for dirhams at any exchange office: it’s completely safe, and the difference in rates is very small. The exchange rate is regulated by the state, and only minor deviations are allowed. ATMs are everywhere in the cities, but inside the medinas it can be tricky to find them if you don’t speak the language.

Bringing money into and out of Morocco
Amounts in foreign currency equivalent to over 100,000 Moroccan dirhams (about 9,000 euros) must be declared at customs. Keep the declaration - you’ll need it when you leave the country. Taking Moroccan dirhams out of the country is almost completely prohibited (the allowed amount is up to 2,000 dirhams), so plan to spend or exchange them before departure. Limits may change. If you plan to travel with a large amount of cash, it’s worth requesting the current rules in writing from the Moroccan consulate in your country before your trip.
Additional tips:
  • When heading into the medina or on trips out of town, take enough cash with you. Cards are not accepted everywhere. What’s more, you’re often more likely to get a discount if you pay in cash.
  • Carry small notes and coins: in taxis and small shops outside the city there may simply be no change.
Documents
This tip works in any country in the world: make a copy of your passport and keep it separately from the original. It will help you avoid a lot of stress if your real passport gets lost. In fact, it often makes sense to leave your passport in the hotel. You’ll only need it to buy a SIM card, rent a car, exchange a significant amount of currency, or visit the Royal Palace in Rabat.
Tip: Carry a paper copy of your passport. A photo on your phone is not always enough.

Here Are Some Ideas For a Great Tour in Morocco:

Staying Connected in Morocco

Mobile internet works very well across the country. You might only have interruptions in some spots in the mountains or in the Sahara. From my experience, the best operator is Maroc Telecom: stable, fast, and with wider coverage than the others. But if you’re not planning to go into remote mountain villages or work online, any provider will do.

You can buy SIM cards at the airport, right by the arrivals exit (slightly more expensive), or in the operators’ offices in the city (a bit cheaper, but you’ll have to make a special trip there).
Tip: Don’t forget to take your passport with you to register the SIM card.
If you need to top up your balance, you can buy prepaid cards at any small city kiosk that sells everything from cigarettes to water. Ask for a “Recharge Rapide” or “carte à gratter”. They can also help you apply the credit to your number right there.
Tip: If you’re going to the Sahara or the mountains for a longer trip, buy a low-value top-up card “just in case.”
Wi-Fi works very well in hotels, riads, and many cafés. But for getting around the city, quick translations, and sharing photos, mobile internet is still essential.

How to Get Around Morocco: From Taxis to Trains

Of course, it would be lovely to write something like: forget the idea that “getting from A to B” is boring - in Morocco it can be chaotic, crazy, exciting, and all part of the adventure. Alas! Transport in Morocco is very well organized, the roads are excellent, and the only thing that might disrupt your plans is the closure of mountain passes due to snowfall or landslides. I never thought I’d say this, but as a Dutch person, these days I can only feel jealous.

How to Get from the Airport

  • Take a screenshot with the name and address of your hotel so you can show it to the taxi driver at the airport.
  • To save money on a taxi, you can team up with other travelers. It’s best to do this in advance — for example, while you’re standing in the passport control queue.
  • Besides taxis, there is a train from Casablanca Airport to the city center, and from the airports of other cities there are buses to the center during the day.
  • If you want maximum comfort, book a transfer in advance (for example, with Snurk.Travel). In most cases, it will cost less than an airport taxi.

Getting Around the City

Morocco City Taxis
On a short trip, you’re unlikely to have the time or desire to figure out the local public transport. It’s not very convenient anyway and is often overcrowded. This is more than offset by the very low, state-regulated taxi fares, which make taxis affordable for everyone.

There is no Uber in Morocco. My friends and I all use regular city taxis. To hail one, you just step out to the roadside and raise your hand. You can also have a taxi ordered for you by your hotel or riad. The price will be noticeably higher, but still nowhere near shocking for someone from, say, Europe or the US. The advantage of this second option is that it saves you a lot of time and nerves: you can pay by card at the hotel, no extra passengers will be picked up along the way, the driver will know exactly where you need to go, the car will have air conditioning and, most importantly, over the fare.

This option is especially convenient if there are more than three of you - that’s the maximum number of passengers allowed in a city taxi.

How to Use Regular City Taxis:
  • If you don’t want to pay the “tourist price” for your ride, it’s worth walking a hundred meters away from the medina or a big hotel before you raise your hand to hail a taxi.
  • Taxis in Morocco are very cheap, so make sure you have small change on you - for example, buy a bottle of water in any little shop to break a large note. The driver may simply not have change for big bills.
  • Don’t forget to greet the driver (salam alaikum) and thank them (shukran) when you get in. This way you not only show respect, but also signal that you’re not completely new here - even if that’s not true at all :)
  • It’s best to give your destination in Arabic or French. You can show the address written on a piece of paper or on your phone screen. Not everyone can read maps. Make sure the driver has understood you. If necessary, call your hotel and ask the staff to talk to the driver in Arabic.
  • Make sure the driver switches on the meter. Or remind them about it before you get in (“le compteur, s’il vous plaît”). If the driver refuses, just stop another taxi. You won’t be waiting long.
  • The maximum number of passengers is three. If there are fewer of you and you’ve agreed to pay by the meter, the driver may pick up other passengers along the way. This is not only normal, but actually necessary given the low fares. It doesn’t cause any inconvenience, but if you want to ride without fellow passengers, agree on a fixed price with the driver in advance.
  • Night fares are twice as high as daytime ones. So don’t assume the driver is cheating you if an evening ride turns out to be much more expensive.
  • The cost of waiting time, depending on the city, is 50–70 dirhams per hour. It’s best to agree on this amount in advance. Night waiting rates are also twice as high as daytime ones.
  • If the taxi driver has been fair with you, it’s only right to leave a tip at the end of the ride by rounding up the fare or adding 5–10 dirhams. If we don’t reward honest people, then with the current tariffs they’ll simply die out like dinosaurs.
  • If you have a conflict with the driver, calmly suggest calling the tourist police. A dishonest driver will leave immediately.
  • In any situation, the most important thing is: don’t stress. Remember that even a hundred dirhams is just about 9.5 euros.
Tuk-tuk
Yes, there are tuk-tuks in Morocco! Not as noisy as in Southeast Asia, but small electric ones that are great for squeezing through the narrow streets of the medina. In Marrakech they’re often part of social initiatives for people with disabilities, so by taking a ride you’re also doing a good deed.

How it works:
  • You can hire a tuk-tuk for a specific trip, for an agreed amount of time, or even for the whole day.
  • Make sure you understand how much the ride will cost - and even better, write the price on your phone screen or on a piece of paper and show it to the driver. That way you’ll avoid any misunderstandings, and the trip will be pleasant for both you and your driver. You can also ask the staff at your hotel to arrange this for you, but in that case the price will be higher.
  • Tuk-tuk drivers are usually very attentive to their passengers, so feel free to ask them to slow down if you want to take a better look around on the way.
Transfers
If you’re planning not only to wander around the old town, but also to see the modern part of the city, visit an out-of-town museum or garden, or go to a market or craft district in the suburbs, then the best option is probably to book a transfer for half a day or a full day. It will cost only slightly more than taking multiple separate taxi rides - and possibly even less, as prices at out-of-town taxi stands can be excessively high.
Horse-Drawn Carriages (Calèches)
A ride in a horse-drawn carriage, a calèche, is slow and rather romantic :) You can follow a specific route or hire a carriage for half a day to ride along the city walls, through the French district of Gueliz, and visit the Majorelle Garden - the carriage will wait for you during your stops. The whole pleasure will cost you around 30-40 euros.

In Marrakech, calèche stands can be found on Jemaa el-Fnaa square, near the Majorelle Garden, the Menara Gardens, La Mamounia, El Badi Palace, and in other popular tourist spots. For an extra fee, your riad or hotel can also take care of arranging a carriage for you.
Tip: Just like with tuk-tuks, agree on the price with the coachman in advance and make sure you’ve understood each other.
If you like, you can also rent bicycles, scooters (you’ll need a driving licence), or even Segways in the cities. And it’s always good to remember that walking is extremely healthy. Besides, it’s the only way to really get to know the old medinas - motor traffic is banned there. When walking in the old town, keep in mind that scooters, mopeds, donkeys, and horses always have the right of way. So stay away from the middle of the road.

Traveling between Cities in Morocco

Getting around Morocco is easy and convenient. As I’ve already mentioned, the roads are excellent, the transport is comfortable and runs on schedule. And there are plenty of options to choose from:

Car rental
The most convenient option is to use aggregator websites where you can compare all the conditions in advance and book a car. I would definitely recommend LocalRent, which I’ve been using for many years. You can also rent a car offline - at airports and in all major cities you’ll find plenty of rental companies on Google Maps. Be sure to read reviews from different sources in advance. And don’t forget to take your original passport.

If you’re booking offline, keep in mind that they may freeze a fairly large deposit on your card.
Tip: I’d really only recommend renting a car for trips out of town: traffic jams and the stress of mopeds weaving between cars are not exactly the ideal holiday atmosphere.
Flights
Domestic flights are really inexpensive. This is a great option if you have limited time but want to see far-apart locations, for example Marrakech, Fez, and Western Sahara.
Trains
A comfortable and fast way to travel around Morocco. You can get from Marrakech to Tangier on a high-speed train in under six hours. By the way, these trains are also the most punctual.

The ONCF (Moroccan Railways) website doesn’t work very well outside the country and doesn’t accept all cards. Fortunately, you can buy tickets on aggregator sites or directly at the station ticket offices once you’re there.

First class has, besides the obvious comfort, one more important advantage - reserved seats. If you’re traveling with friends, it’s nice to know you’ll be sitting together.
Buses
No less comfortable than trains. Their main advantage is that they can take you to any corner of the country. Most likely you’ll use only the big companies (CTM, Supratours) - they cover all the main routes. In addition, there are many local operators in Morocco serving less popular destinations.

I would strongly recommend buying tickets in advance - online on the companies’ websites or offline at bus station ticket offices. This is especially important on local holidays, when the whole country is on the move visiting relatives.
public transport morocco​
Grand Taxi
This is what intercity shared taxis are called in Morocco. Grand Taxis go to almost any destination; they’re faster than buses and the per-person cost is low.

But there are downsides: sometimes you have to wait a long time until the car fills up, and they are definitely less comfortable than all the options listed above. It’s especially tough in summer, as “grand taxis” often don’t have air conditioning.

How to use Grand Taxis
  • Ask at your hotel where the stand is for cars going to the city you need.
  • When you get to the stand, ask the drivers which of them is going to your destination. There are also touts who regularly call out the final destinations.
  • After that, you simply wait until the car fills up - sometimes it happens quickly, sometimes you may be waiting for a couple of hours.
  • Payment is at a fixed per-person rate. You can pay for the remaining empty seats and leave straight away without waiting and without fellow passengers. In that case, however, it probably makes more sense to choose a transfer instead: it costs only slightly more, but is definitely much more comfortable.
In Morocco I often use public intercity transport, and I genuinely enjoy it. Besides the chance to rest, get some work done on the way or read, these trips bring completely unexpected encounters and stories.

Once I was traveling from Essaouira to Marrakech during Ramadan - at this time, people who practice Islam go without food and water all day while the sun is up. At sunset, our bus suddenly stopped by a village mosque, where everyone who wished, regardless of religion or gender, was welcomed inside and then treated to a wonderful festive dinner paid for by the community. And no, there was no talk of any donations from the bus passengers.

We hadn’t even finished dinner when the next bus pulled up outside the mosque. Such hospitality was astonishing to me, although now I know it’s quite normal. On top of that, in Morocco mosques are generally closed to tourists, except for the Hassan II Mosque in Casablanca. So this was a very unexpected and very pleasant experience.

Food and Drinks in Morocco:
What to Try and How to Stay Safe

Moroccan cuisine, with its abundance of colors, aromas, and flavors (and more importantly, their most unexpected combinations), is wonderful and not at all limited to countless tagines, couscous dishes, meat pie pastilla, mint tea, and sweets. It’s amazingly diverse, born at an ancient crossroads of trade routes and borrowing the best from Arab, Berber, European, and Central African culinary traditions. But you’ll hear about that much better on a food tour or cooking workshop, so I’ll move on to practical tips and my favorite dishes.

✔️Food in Morocco, including street food, is generally safe. In a dry climate and with a strong hygiene culture, the risk of eating something dodgy is minimal. Still, keep stomach medicine on hand - in the first few days your body may react to unfamiliar food or even water in the most unpredictable ways.

✔️When choosing a restaurant, café, or street-food stall, stick to the golden rule: look where the locals go. They know all the good spots in their city far better than any tourist. If a café is almost full and there’s a line in front of a street-food counter, chances are it’s an excellent place.

✔️A slightly less reliable method is checking Google Maps reviews. But there’s a nuance. For example, American tourists tend to be indulgent and often give higher ratings than a place actually deserves. French tourists, for obvious reasons, are much more demanding. I usually set the review filter to Dutch - thanks to our culture of bluntness, the Dutch generally don’t overrate places but also don’t punish them with low scores over trivial things.

✔️Street food is not only safe - it’s often the only way to try national dishes in their best possible form. With rare exceptions, no restaurant makes méchoui (meat slow-roasted in a special way until it literally melts in your mouth) as well as the professionals in the medinas or in slightly scruffy-looking roadside joints. And yes, don’t walk past the snail soup at street stalls.

✔️The best Moroccan food is homemade. Ideally, you’ll have the chance to be invited to the home of a traditional or food-loving family of middle income or above. And if you ever get the opportunity to sit at a festive table in a Moroccan family, don’t even think of saying no.

✔️It’s best not to drink tap water. The same goes for water served in jugs or glasses at street cafés, unless you’ve made sure it was poured from a factory-sealed bottle. Washing and brushing your teeth with tap water is absolutely fine.

✔️Alcohol is served in tourist restaurants, bars, and clubs, and you can find it in many supermarkets. The staff at your hotel will be able to point you to the nearest one. Don’t buy drinks in shady little shops (if you see one, you’ll instantly understand what “shady” means :)). And don’t miss the chance to try local wines. I’d recommend paying special attention to the wineries Domaine Ouled Thaleb (try Tandem, for example) and Château Roslane.

✔️During Ramadan, cafés aimed at travelers remain open in tourist areas, hotels, and city centers. If you’re heading somewhere less touristy, it’s better to bring sandwiches and water with you. Fasting is hard work, and as guests we can show a bit of understanding — by not eating, drinking, or smoking in the middle of the street or on an open café terrace right in front of people who are fasting. Though in touristy areas, of course, no one will say anything to you.

Equally important: if you get tired of unfamiliar dishes or feel you’ve had enough local wine, here you’ll have no trouble finding French cheeses and éclairs, Italian pizza, Mediterranean restaurants, and excellent cocktail bars.

Maybe I should write about my favorite foodie spots in Marrakech? If you’d like that, let my friends at Snurk.Travel know - they’ll pass your request on to me.
moroccan food

Safety Rules in Morocco

Morocco is a safe country for tourists, including solo travelers. The level of street violence and serious crime here is comparable to that of Southern European countries and several times lower than in the United States (UNODC Research, Global Organized Crime Index). If you follow common-sense safety rules that are accepted worldwide, you have nothing to fear.
Tip: As in any tourist city in the world, it’s best to keep valuables in a waist pouch or inside pockets. I twice dropped large banknotes – in the most foolish way possible – in the most touristy spot in Marrakesh, Jemaa el-Fna Square. Both times, incredibly kind people ran after me to return the money. Still, I wouldn’t recommend repeating my experiment because of the large number of pickpockets in such places.

Minor Scams

Still, Morocco does have a few local quirks you should be aware of. If you get lost in a medina, ask any shopkeeper or artisan for help. People here are generally friendly and may even leave their stall to help a confused tourist. But don’t follow idle passersby who offer to show you the shortest way to a square, mosque, or museum - even if you didn’t ask them. These are “fake guides.” Their goal is to lead a trusting traveler through a maze of alleys for a while and then demand payment for an “ excursion.”

These gentlemen are easy to spot: while “showing the way,” they will always walk about ten meters ahead of you so the tourist police won’t notice that another victim has fallen into their hands. Simply turn around and walk in the opposite direction. If they follow you and demand money, say that you will call the tourist police or ask a nearby shopkeeper for help.

In tourist areas (especially Jemaa el-Fna Square in Marrakesh), local ladies may gently take your hand and immediately start applying a henna design. If paying for this lovely service isn’t part of your plans, it’s best to refuse right away. There’s no need to get nervous - a firm refusal with a smile works perfectly. By the way, chatting with these ladies is a pleasure in itself; they have plenty of stories, some true, some less so.

Don’t be tempted by extremely cheap guides selling their tours on the street. There’s no such thing as a free lunch. These guides don’t earn money from the tour price, but from dragging tourists from shop to shop and pushing them into purchases, earning commission along the way.
Tip: When I travel to any unfamiliar country, I always set aside €50-100 in my budget for “tourist mistakes.” It helps me not get upset over small losses and to treat them instead as part of the local, and often entertaining, experience.

Solo Female Travelers

Women traveling alone may sometimes be approached with offers to “be friends.” There’s no need to worry. Here’s the thing: In the oral tradition (especially among people who have moved to cities from villages or desert regions and are in need of a social opportunity), there are popular stories about wealthy European women who fell in love with the cousin of a neighbor of a friend of my grandfather and took him off to live with her in a castle in Switzerland. These kinds of “urban legends” create a persistent perception that such a scenario is possible.

As a result, interest in foreign women in this context is not aggressive, but rather pragmatically romantic, reflecting a certain socially conditioned model of expectations. And why not try, after all? 🙂 That said, if you have no matrimonial plans, it’s best to shut such proposals down firmly and immediately.

LGBTQ+

On the one hand, Moroccan society - especially in cities - is generally quite tolerant of diversity in many areas of human life. Relationships between people of the same sex have also been a natural part of Arab cultural tradition for centuries.

On the other hand, same-sex relationships are formally criminalized in Morocco. In practice, this rarely affects tourists, as long as they remain discreet in public spaces.
Tip: Still, I would recommend choosing professional hotels or riads in tourist cities and being more cautious with online dating, in order to avoid the risk of blackmail.

Unmarried Couples

Article 490 of the Penal Code (which criminalizes sexual relations between a man and a woman who are not married) has not yet been repealed, although its possible relaxation has been actively discussed in recent years. However, if both partners are foreigners, hotels generally do not ask for a marriage certificate at check-in, and no issues arise.

If one partner is a Moroccan citizen, hotel refusals do sometimes occur. Even then, in large cities such cases are relatively rare.

Moroccan Communication Culture,
Shopping, and the Art of Bargaining

Language

Most young people in major cities speak English. The older generation and residents of the medinas in Marrakesh, Casablanca, Rabat, and Fes are fluent in French. In the north of the country - in Tangier, Tetouan, and Chefchaouen - Spanish is widely spoken.

How to Enjoy Communication and Avoid Unwanted Attention

Every culture has its own language of communication. What may feel like “pushy” attention to a European or American traveler is, from a Moroccan perspective, normal and appropriate interaction.

If you’re walking alone down the street, this can cause genuine concern for a local resident - where are your friends? your brothers and sisters? your parents, cousins, uncles, and aunts? So… what happened? Why are you on your own? To a local, it’s obvious that you must be lonely and lacking communication 🙂 But seriously, striking up conversations with strangers, asking about your family or your mood is part of a cultural strategy for maintaining social bonds. In fact, it’s more worrying if no one tries to chat with you at all.

If shopkeepers call you into their store, you can pretend you didn’t hear them - or you can politely say, “I’m rushing to meet friends, I’m tired, I’ll stop by tomorrow,” and keep walking. Don’t linger or enter into discussion: for a seller, your hesitation is a signal that you might want to come in, but are probably expecting discounts and a bit of back-and-forth. Both you and the seller know you won’t come back tomorrow, but the main thing is that you didn’t offend a good person or imply that their shop is bad. Yes, in Moroccan culture a small white lie is acceptable - what matters is not hurting or upsetting someone. This isn’t unique: in high-context cultures in general, indirect and respectful strategies are valued, including avoiding direct refusal.

If you want to look around a shop but don’t plan to buy anything, just tell the seller upfront. That way, they’ll know not to spend time and energy on you and can focus on other customers. If you’d like to try your hand at a craft in a workshop or simply chat, keep in mind that the person is spending working time on you - and it’s polite to compensate this with a small tip or donation. Sometimes, if I feel that someone is happy to share their stories with me, I buy tea and sweets or a light lunch at a nearby café and bring it back as a gesture of gratitude and respect. Then we continue the conversation over tea, to mutual enjoyment.

Morocco has a very strong culture of oral communication. Its key features are politeness, openly showing (both verbally and nonverbally) respect for your interlocutor, and the importance of saving face. If you keep this in mind, you’ll almost certainly enjoy many pleasant moments of conversation and hear plenty of remarkable stories - both true and wonderfully fictional.

How to Bargain with Benefit and Pleasure - and Why It Matters

Bargaining in shops is not only acceptable but expected. It’s not about stinginess or an attempt to cheat someone - this is a part of Moroccan life: a performance, a chance to show a bit of acting talent, share a joke, and enjoy time with good people. A kind of cheerful and respectful (!) communication. Join the game to immerse yourself in local culture and get the most out of the experience. Someone who bargains with flair will certainly earn respect and approving attention from those around.
Tip: If you don’t know the language, take a pen and a piece of paper and write your price on it. Raise it gradually, in small steps, as the seller lowers theirs. And don’t forget to use facial expressions to convey the full range of emotions - horror at the high price, the verge of a heart attack, and deep emotional suffering. Don’t start bargaining if you have no intention of buying anything.
Toward the end of the day, many sellers in small shops are willing to lower prices significantly. It’s best not to take advantage of this. Sometimes a low price is an act of desperation - the person may not have earned enough that day for food or a place to sleep.

If, during bargaining, you see that the seller is losing their good humor as they lower the price, stop and pay their last offer - or a few dollars more. A couple of extra dollars won’t matter much on a trip, but for a hired shop assistant it can mean whether they get to feed their family that night.

The main thing in bargaining is that everyone enjoys the process and parts with a smile, as friends — rather than being remembered across the whole bazaar as an unpleasant cheapskate 🙂
Some pro-tips:
  • If you’re planning a serious purchase - antiques, furniture, and so on - paying in euros or dollars can motivate the seller to lower the price.
  • When buying antiques, works of art, or archaeological items, be sure to obtain an official export permit from the seller (autorisation d’exportation / certificate of export issued by the relevant cultural authority) and keep proof of payment in any form. Without these documents, you may run into problems at customs.
  • When buying heavy or bulky items in medina shops, ask for delivery straight to your hotel, this service is usually free. Reputable shops (including those in the souk) can also organize international shipping - though, of course, that is not free.

Phrasebook

Let’s be honest, it’s always nice when someone speaks to us in our own language. So before your trip, you might want to pick up a few commonly used words and expressions in Darija — the everyday spoken Arabic dialect used in Morocco. It really helps you connect with people — and it’s also a natural way to show interest in the country and liking for the people who live there.

  • Hello – Salaam Alaykum
  • Goodbye – B’slama
  • Please – A’fak
  • Thank you – Shukran
  • Yes / No – Ay’ah / La
  • How are you? – La’bas?
  • Good / Ok – Mz’yan
  • Excuse me – Sme’helia (f) / Sm’heli (m)
  • Nice to meet you – Mt’charfin
  • I don’t understand – Mafhemthsh
  • Where is the…? – Fin kein…?
  • No problem – Mashi mushkill
  • How much (does it cost) – B’shal?

This transcription is definitely not academic 🙂. I wrote it so you can just say the words without thinking too much about pronunciation.

How to Take Photos in Crowded Places

In cities and tourist areas, the rules are the same as in Europe, the US, and elsewhere: if you want to photograph a specific person or a clearly identifiable group of people, it’s important to ask for permission first. In villages, in the mountains, and in Western Sahara, this rule is even stricter. If you’re simply photographing a street or a square - even if it’s full of people - this is generally not a problem in large cities.
Tip: You must not photograph the police, the army, or military facilities.
And finally - perhaps most importantly - plan at least one excursion with a good (!) guide (if your plans include a multi-day guided tour, that’s great too). Ideally, do this at the very beginning of your trip. And don’t hesitate to bombard your guide with all the questions you may have. In just a few hours of walking through beautiful and interesting places, you’ll also gain an understanding of how things work here, how certain customs and traditions — not always obvious at first glance — took shape, and what it’s like to be Moroccan today. As a result, all the remaining days of your journey will turn into a wonderful adventure rather than a struggle with fears, rumors, and often completely unfounded concerns.

The only thing I can add is that many travelers who have taken tours with my friends at Snurk.Travel over the past ten years return to Morocco again and again. This country is truly worth the trip.
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Photos by Tie Liu, Anastasia Afonina, Diana Tamarova, Sergey Rozanov, Olga Tolstova, Oleksander Vladimirov, Maria Kuzmicheva, Irina Miftakhova, Yulia Bogdanova, Mihael Zholubovskiy, Irina Novichkova, Anna Dyerjabina, Elias Ouaghrib Fosset.

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